The difference might be enormous if your online store is clean and professional. The right e-commerce sites can help you attract more customers and boost sales.
It’s essential for small businesses that want to grow that an online store isn’t just a nice-to-have. Choosing the proper e-trade platform is prime, whether just beginning or running a successful operation. It affects everything from how easily you can run your store to how customers experience your brand and ultimately, how much you earn.
This post will discuss 7 of the best ecommerce sites for small businesses in 2025. Each one is known for its standout capabilities, ease of use, and financially friendly pricing, best for marketers ready to get up and running rapidly. Let’s dive in and find the best e-commerce website builder for your small business.
What We Look for in the Best Ecommerce Sites for Small Businesses
I’ve learned exactly what matters most when choosing an e-commerce platform after working with countless small business owners. Here are the things I carefully considered when testing and investigating the best possibilities:
Ease of Use: While a lot of business owners lean toward hiring freelance web developers, we’ve made sure this list of builders is easy to use if you don’t have tech experience.
Scalability: Your platform should grow with you as your business grows. That’s why my picks include flexible, upgrade-ready plans that offer more resources without the hassle of switching to a whole new system.
Beautiful, Professional Templates: These systems offer professionally crafted templates and solid customization options so your site looks exactly how you want it to.
Pricing: I dug deep into the pricing plans to make certain you’re getting fantastic value at each level. These platforms have cost-effective plans that deliver whether you’re just starting or ready to scale.
E-Commerce Tools & Integrations: Inventory and sales tracking to coupon codes, multiple sales channels, and payment processor options. These systems provide built-in and 3rd party gear to keep matters running smoothly, often with little to no transaction costs.
7 Best Ecommerce Sites for Small Businesses
Choosing the right one depends on your business model, size, tech needs, and available resources, while the top 7 e-commerce platforms listed below share a common goal.
Here are the best e-commerce sites for small businesses that can help you achieve scalability and convenience.
Shopify powers eCommerce websites in over 175 countries and handles around 10% of all online sales in the U.S. So, it’s no wonder major brands like Pepsi, Nestlé, Vogue, and Unilever trust it. Shopify is also incredibly beginner-friendly, making it a top choice for individuals with little to no tech experience.
Shopify makes it easy to sync your inventory across platforms like Amazon, eBay, and more, designed specifically for e-commerce. It also offers the widest range of integrations with social channels, marketplaces, and sales tools, making it perfect for multichannel and omnichannel sellers who focus on social media.
It’s powerful store builder lets you launch a beautiful, secure, and feature-rich online store without needing to write a single line of code. Thanks to its drag-and-drop templates, customizing your shop is simple and flexible.
Key Features:
Smart E-commerce Automation
You can streamline repetitive tasks and save time with Shopify’s built-in automation features. Manage sales, plan product releases, and automate marketing campaigns without having to do any work. It not only boosts efficiency but also reduces the chances of human error.
Global Selling Made Easy
Shopify gives effective tools for worldwide trade, letting you tailor the buying experience for every place. You can segment your markets, show local pricing in every place’s currency, and assign specific internet domain names per marketplace. Customers are automatically redirected to the right site based on location with no extra effort.
Built-in Payment System
Skip the hassle of third-party payment providers with Shopify Payments. It’s easy to install and is equipped with a clean, user-friendly dashboard where you can song all your sales, including offline ones. It’s the only way to avoid Shopify’s transaction fees.
Branding Tools for Beginners
Need a logo, business name, or domain? Shopify has free tools to help you build your brand from the ground up, ideal if you’re starting on a tight budget.
Pros:
- 3 days of free trial without a credit card
- Intuitive interface, build and customize your store without any coding
- Leading platform for dropshipping integrations
- Scales easily to fit any business size
Cons:
- Higher-tier plans can get expensive
- The free trial is quite short (only 3 days)
- Free hosting only comes with premium plans
- Lacks advanced marketing automation and integrated email hosting.
Wix is used by more than 250 million individuals to realize their online business ideas. Wix makes it clean with an effective and bendy website builder that could get you up and running in minutes, whether launching an internet keep or constructing a brand from scratch.
Wix’s intuitive drag-and-drop tools let you tweak every part of your site to match your vision. Prefer a faster route? Just answer a few quick questions, and Wix’s Artificial Design Intelligence (ADI) will build a personalized website for you with no design experience.
But Wix goes way beyond just building pages. It’s packed with beginner-friendly and advanced features designed to help small business owners create stunning, responsive, mobile-optimized sites that grow with them.
Key Features:
Drag-and-Drop Editor: Easily lay out your save your way without coding required.
Budget-Friendly Plans: Great for small businesses that need quality tools without the high price tag.
Built-in Marketing Tools: Everything you need to grow is built right in, from SEO to email marketing and social media.
App Market: Expand your team’s talents with apps for e-commerce, customer support, transport, and more.
Pros:
- Easy-to-use setup wizard
- There are powerful search engine marketing features built in.
- Enterprise-level infrastructure for security and performance
- Free, high-quality hosting included
Cons:
- An unfastened area best lasts for the first year
- Can’t trade templates after your web page is created
- Larger e-commerce sites may experience slower loading speeds
- Some limitations on customizing things like sales confirmation emails
BigCommerce brings to small businesses an all-in-one platform packed with powerful features right from the start. From superior SEO customization and social media integrations to marketplace connections and a clean one-page checkout, the whole lot’s built-in without any additional add-ons needed.
You can dip your toes in with a 15-day free trial to see if it’s the right fit. After that, you’ll have three pricing plans to choose from. The Standard plan tends to be the sweet spot for small corporations. It supports unlimited merchandise, bandwidth, and document storage, and even includes useful gear like real-time shipping rates. It’s designed to scale with you as your business grows, so you won’t need to upgrade right away.
That said, with so many features, the interface can seem a bit overwhelming at the beginning, particularly if you’re new to e-commerce. BigCommerce becomes a powerful ally in managing and expanding your online store.
Key Features:
Cross-channel selling: Sync without difficulty with top marketplaces and social systems, and automatically replace in-store sales.
Advanced shipping tools: Access competitive shipping rates and a wide range of trusted shipping partners.
Robust APIs: Developers can build custom solutions using BigCommerce’s high-performance platform-wide APIs.
Pros:
- Built-in store-building tools without hidden fees
- Scales seamlessly with your business
- Supports over 65 payment gateways
- Unlimited bandwidth included
Cons:
- You’re locked into the platform
- Pricing is a bit steeper than some alternatives
- The app marketplace is smaller compared to competitors
- Feature-rich dashboard can be overwhelming
WooCommerce is a popular open-source plugin designed for WordPress users who want to turn their websites into fully functional online stores. It’s free to use and incredibly flexible, making it a go-to option for beginners and experienced store owners.
WooCommerce offers a powerful set of tools to manage every aspect of your online store, from hosting and storefront setup to SEO tools, shipping integrations, inventory tracking, payment processing, and analytics.
While the core features are free, certain advanced tools and integrations for marketing come at an extra cost. These can include advanced marketing platforms, SSL certificates, customer segmentation tools, multilingual support, custom checkout options, and B2B-specific features.
Key Features:
Multilingual Support: WooCommerce is available in 24 languages and supports multiple currencies, making it easy to sell globally.
WooCommerce Marketplace Access: Browse a wide range of themes and plugins, many of which offer free trials or money-back guarantees.
Jetpack Integration: Keep your store safe and online with Jetpack, which offers enhanced security and uptime monitoring.
Pros:
- Highly customizable and developer-friendly
- Huge library of extensions and plugins
- No additional transaction fees
- Seamless integration with WordPress and third-party tools
Cons:
- No dedicated phone support
- Slight learning curve for new users
- You’ll need to separately purchase web hosting, a domain, and an SSL certificate
- Support is handled differently since it’s a plugin, not a standalone platform
Selz is a flexible and powerful e-commerce platform designed to help you grow your online business. Selz gives you everything you need to launch, manage, and expand from one simple, intuitive platform, whether selling physical products, digital downloads, or services that bridge the two.
You can sell professional services, tangible goods, and digital products from a single dashboard. Build a lovely internet site the use of the smooth drag-and-drop shop builder, or connect Selz to your current website, POS machine, marketplaces, and social media channels to reach customers everywhere. Selz’s built-in marketing tools make it easy to create, manage, and optimize ad campaigns across Facebook, Instagram, and Google.
Choose from various completely customizable, professionally designed templates, blanketed free along with your Selz club, and tailor them to fit your logo flawlessly. Selz features a robust blogging platform, making it simple to combine content and products to engage your audience. It also boosts your SEO without the hassle of extra hosting fees or running multiple websites.
Key Features:
Seamless Integration: Setting up the Selz WordPress e-commerce plugin on your website is a breeze, with only a few clicks, and you’re geared up to go.
Effortless Product Management: Easily add, update, and organize your products from your WordPress dashboard with Selz.
Fully Customizable Design: Personalize the look and sense of your store to perfectly mirror your brand’s fashion and identity.
Built-In Shipping and Tax Calculations: Automatically calculate shipping rates and taxes based on where your customers are located, no guesswork needed.
Powerful Marketing Tools: Promote your business and boost your income with a set of integrated advertising features designed that help you grow.
Insightful Analytics and Reporting: Stay on top of your store’s performance with detailed reports and analytics that give you the insights you need to succeed.
Pros:
- Easily set up and manage all products in one place.
- Sell an unlimited number of products without any restrictions.
- Get 24/7 live chat support whenever you need help.
- Embed your store and sell directly through social media.
- Connect your store easily with Facebook and Google Shopping.
Cons:
- Upsell and cross-sell features require a higher-priced plan.
- Customization options are limited and not fully flexible either.
- No advanced features like built-in email or affiliate programs.
Squarespace is a website builder that gives strong e-commerce functions, making it a go-to for people who want glossy, visually beautiful websites paired with an easy-to-use drag-and-drop interface. It stands out for its design flexibility with a wide array of modern, customizable templates. All of Squarespace’s premium templates are mobile-responsive which is essential in today’s mobile-first world.
The platform offers numerous pricing options, including the Commerce Basic plan, starting at $28 consistent with month. This plan bundles website building, hosting, and domain registration into one package. Squarespace also supports multichannel selling and includes helpful tools like recurring billing, email marketing, and social media integrations. Squarespace is an excellent choice for small businesses and entrepreneurs who prioritize design and simplicity.
Key Features:
Subscription selling: Perfect for businesses that rely on recurring payments, Squarespace makes subscription management and sales straightforward.
Squarespace AI: A recent addition, this option helps with advertising by way of generating wonderful copy based on a simple spark.
Analytics app: Stay on top of your website’s performance with the Squarespace analytics app, available for iOS and Android.
Social media integrations: Easily sell your products directly on platforms like Instagram or Facebook.
Pros:
- Free domain with annual plans
- Free domain name and SSL certificate, plus unlimited bandwidth and storage
- Access to a large library of free, professionally designed templates
- No-code editing features
- Changing your design is simple.
Cons:
- The backend can be tricky to learn at first
- Switching templates requires starting from scratch
- Only higher-tier plans allow access to CSS and HTML editing
- Payment choices are limited to Apple Pay, PayPal, and Stripe.
Final Thought
Choosing the best e-commerce sites for small businesses is the beginning of your journey. You’ll need to decide whether to tackle the site yourself or hire a professional.
They can become a challenge if you’re unsure where to start, while website builders are often the fastest and most cost-effective option for many small businesses. Customizing your site to match your vision can also be tedious and time-consuming. And let’s not overlook the ongoing website maintenance you’ll need to manage.
Shopify is my top recommendation if you’re looking for a robust solution. It integrates effortlessly with social media platforms, marketplaces, and sales channels. You should in no way worry about hitting resource limits with limitless bandwidth, storage, and merchandise on all plans.
Founding Starlit Devs has allowed us to extend our expertise globally, serving over 500 clients, including Fortune 1000 companies, with custom web development services. Our commitment to delivering exceptional design and development is coupled with a deep understanding of SEO, which has been pivotal in empowering businesses to achieve maximum online engagement and brand growth. At Starlit Devs, we take pride in our mission to provide websites that stand out in a competitive digital landscape and drive tangible results for our clients.
