Did you close your store in the middle of the day? No! So, why am I not able to browse your website? Oh! The website goes down. Downtime issue is a common issue for online websites, this is also important to keep this time asap to avoid hurting your business.
Some common issues can cause downtime for a website.
- Server overload.
- Hardware failure.
- Cyber attacks and Malware.
- Bugs and Misconfigurations.
- Poorly written code or outdated software.
If your website faces frequent downtime that can lead to lower search engine rankings and missed opportunities for conversions. Research on Kissmetrics says that the average website visitor will move on in just 3 seconds if the site cannot load. This does not end here, around 81% of visitors who are not happy with your website won’t come back again, and 39% of them tell others about your website’s bad experience. So, the downtime of your website will affect your present and future marketing as well.

What is website downtime?
In short, if your website is not functional to the user, it could be a loading issue, not working any functions. That is called website downtime. As I early said about the feedback on website downtime. In some cases, customers will tolerate scheduled downtime. But frequent outages will lead them to another reliable competitor. So, ensuring 24/7 uptime is a must. Hire Starlitdevs Troubleshooting & Maintenance Service.
From a recent case study, we can recall Twitter’s June outage in 2024, and Facebook’s March Outage in 2024. According to Livemint Facebook lost around $3 billion during an outage.
Now we have a transparent image about the possible outcome of a popular website outage or downtime. If we follow psychological satisfaction, according to Kissmetrics, a 1-second delay or a 3-second wait decreases customer satisfaction by 16%.
5 Most Common Reasons For Website Downtime/Outage
From server overload to outdated software, there are various reasons behind your website downtime. Now, I will explain the reasons and the possible solutions as well.

Server Overload:
Reasons:
Server overload means when the server receives more traffic than it can handle.
Example: Your bag can carry 10 Kg Mango, but all of a sudden you want to carry 15 Kg Mango. In technical during peak usage times or sudden traffic growth on your server more than capacity could cause server overload and website downtime.
Possible Solutions:
- Load Balancing: You can distribute incoming traffic across multiple servers during a promotional event or viral post time. So, no server will become overwhelmed.
- Auto-Scaling: You can implement auto-scaling solutions that automatically adjust server capacity based on real-time traffic demands.
- Content Delivery Networks (CDNs): To distribute content globally, reducing the load on the origin server, you can use a CDN to cache.
Including optimizing database queries, optimizing website code, using load balancing or rate limiting, and updating hardware (more CPU and RAM).

Hardware Failure:
Reasons:
Ageing components, overheating, or physical damage and more like this can occur in Hardware failure. Sometimes important components fail and can lead to significant downtime. According to a BusinessWire report from uptime institute analysis, 43% of outages that affect data centres are caused by UPS failures.
Possible Solutions:
- Redundant Hardware: Using redundant hardware systems, as RAID (Redundant Array of Independent Disks) for storage and dual power supplies to ensure continued operation if one component fails.
- Regular Maintenance: You can easily identify faulty hardware or replace ageing hardware before it fails through regular maintenance.
- Cloud Services: To get the opportunity of built-in redundancy and failover capabilities use cloud service to mitigate the impact of hardware failures.
Negligible but even a simple firmware or driver update can crash a website.

Cyber Attacks And Malware Issues:
Reasons:
Distributed Denial of Service (DDoS) attacks, cyber-attacks, and malware infections can disrupt website operations by overwhelming servers, corrupting data, or exploiting vulnerabilities. Only in 2024, Sonicwall analysis report 57% of organizations with more than 5000 users get cyber under attack.
Possible Solutions:
- Security Measures: Robust security measures such as firewalls, intrusion detection systems and DDoS protection services.
- Regular Security Audits: Conduct regular security audits to identify and fix vulnerabilities that could be exploited by attackers.
- Incident Response Plan: Develop and maintain an incident response plan to quickly address and mitigate the impact of cyber attacks and malware infections.

Bugs And Misconfigurations:
Reasons:
Software bugs can cause unexpected behaviour, users won’t be able to browse or use the website for this. A WordPress website uses so many plugins and software. Sometimes mismatching versions can be a reason for misconfigurations. Or without any test changing the database Or network settings can impair website functionality..
Possible Solutions:
- Thorough Testing:
- Staging Environment: Test updates in a staging environment before live deployment.
- Automated Testing: Automated tests are used for unit, integration, and end-to-end testing.
- Manual Testing: Conduct user acceptance and exploratory testing.
2. Configuration Management:
- Automation Tools: Use tools like Ansible, Puppet, or Chef for consistent server setups.
- Version Control: Track configuration changes in version control systems like Git.
- Templates and Scripts: Standardize configurations with templates and scripts.
3. Continuous Integration/Continuous Deployment (CI/CD):
- CI/CD Pipelines: Automate testing and deployment processes.
- Continuous Integration: Regularly merge code changes and run automated tests.
- Continuous Deployment: Automatically deploy passing code to production.
- Rollback Mechanisms: Implement rollback mechanisms to revert problematic changes quickly.

Poorly written code or Outdated software:
Reasons:
Inefficient code can cause a slow website loading time and unresponsive pages. A higher bounce rate is a drawback for your website. As I earlier said, poorly written code can create a loophole in the website which can lead to unauthorized access.
Possible Solutions:
- Code Reviews:
- Regular Reviews: Conduct regular code reviews to catch issues early.
- Peer Review: Encourage team members to review each other’s code for quality and adherence to best practices.
- Static Code Analysis: Use tools to automatically detect code issues and security vulnerabilities.
2. Regular Updates:
- Update Schedule: Establish a regular update schedule for all software components.
- Automated Updates: Enable automated updates where possible to reduce manual effort.
- Compatibility Testing: Test updates in a staging environment before applying them to the live site.
3. Performance Optimization:
- Code Refactoring: Regularly improve code efficiency by rewriting and optimizing it.
- Database Optimization: Optimize queries and indexing to enhance database performance.
- Caching: Implement caching solutions to reduce server load and improve response times.
- Load Testing: Perform load testing to identify and fix performance bottlenecks.
Downtime Issues in Website Maintenance Services
The most effective tools for monitoring website downtime are those that will notify you instantly. 1. UptimeRobot, 2. Uptimia, 3. StatusCake, 4. NodePing, 5. Lumar, 6. BinaryCanary, 7. SmartBear AlertSite, 8. Uptime.
Tool | Key Features | Advantages | Cost |
UptimeRobot | Website monitoring, SSL monitoring, ping monitoring, cron job monitoring, keyword monitoring | 50 lifetime free monitors, customizable notifications, integrations with third-party services | Free plan available, and affordable paid plans |
Uptimia | Uptime monitoring, speed tracking, SSL tracking, customisable alerts, extensive integrations | Real-time performance data, global monitoring network, supports various needs | Varies by plan |
StatusCake | Uptime monitoring, speed tracking, SSL tracking, detailed diagnostics, customisable alerts | Historical uptime reports, third-party integrations | Free and paid plans |
NodePing | Uptime monitoring, SSL checks, automated diagnostics, real-time alerts, multiple locations | Frequent SSL checks, quick troubleshooting, global monitoring | Varies by plan |
Lumar | Website monitoring, analytics, automated QA testing | Focus on digital marketing and SEO, comprehensive monitoring | Varies by plan |
BinaryCanary | Frequent checks (1,440 times a day), fail-safe monitoring, monitor websites, emails, servers, routers | Ensures no false alarms, global monitoring | Varies by plan |
SmartBear AlertSite | Real-time alerts, global monitoring, uses real browsers, numerous integrations | Optimizes user experience and integrates with SoapUI, BitBar, Google Analytics | Varies by plan |
Uptime | Availability monitoring, API monitoring, status page, real user monitoring, synthetic monitoring | Unified monitoring, customizable dashboards | Varies by plan |
Uptrends | Website monitoring, API monitoring, server monitoring, real browser monitoring, 222 worldwide checkpoints | Optimizes uptime and performance, Slack integration | Varies by plan |
Best Balance Between Features and Cost To Monitor Website Downtime
Based on the analysis:
Tool | Reason |
UptimeRobot | Offers a comprehensive set of features, a free plan with 50 lifetime monitors, customizable notifications, integrations with third-party services, and affordable paid plans. |
Ensure Your Website's Global Performance: Choose the Right Monitoring Tool Today!
Tool | Monitoring Locations | Key Features |
UptimeRobot | The main location is in Dallas, USA, with secondary nodes in different countries and continents | Verifies downtime with secondary nodes to ensure accuracy and reduce false positives |
Uptime.com | Global monitoring from multiple locations worldwide | Monitors websites and APIs from various geographic regions |
StatusCake | Global monitoring from multiple locations worldwide | Ensures websites and APIs are monitored from different regions |
Cronitor | Global monitoring from multiple locations worldwide | Monitors APIs from various geographic regions |
Pingdom | Global monitoring from multiple locations worldwide | Monitors websites and APIs from different regions |
NodePing | Global monitoring from multiple locations worldwide | Monitors websites and APIs from various geographic regions |
Lumar | Global monitoring from multiple locations worldwide | Monitors websites and APIs from different regions |
BinaryCanary | Global monitoring from multiple locations worldwide | Monitors websites, emails, servers, and routers from different regions |
SmartBear AlertSite | Global monitoring from multiple locations worldwide | Uses real browsers for monitoring, optimizes user experience from various regions |
Uptimia | Global monitoring from multiple locations worldwide | Monitors websites and APIs from different regions |
Monitoring Tools and Their Handling of IP Blocking Issues
Tool | IP Blocking Handling | Steps to Prevent IP Blocking Issues |
UptimeRobot | Uses pre-defined IPs. Users must whitelist these IPs to avoid blocking. | Whitelist UptimeRobot’s IPs in firewall settings. Use port monitoring. Monitor the “aes.js” file. |
NodePing | Offers frequent SSL checks and monitors from multiple locations to reduce the impact of IP blocking. | Ensure global monitoring setup to distribute requests. |
Lumar | Focused on digital marketing and SEO with global monitoring capabilities to mitigate IP blocking. | Utilize global monitoring features. |
BinaryCanary | Conducts frequent checks from multiple locations to reduce the impact of IP blocking. | Ensure global monitoring setup to distribute requests. |
SmartBear AlertSite | Provides global monitoring and uses real browsers, though it does not explicitly mention IP-blocking solutions. | Utilize global monitoring features. |
Uptimia | Offers global monitoring with various types of monitoring to help minimize IP blocking issues. | Utilize global monitoring features. |
Steps to Prevent IP Blocking Issues with UptimeRobot
Step | Description |
Whitelist UptimeRobot’s IPs | Add UptimeRobot’s IP addresses to your firewall’s whitelist to ensure monitoring requests are not blocked. |
Use Port Monitoring | Configure UptimeRobot to monitor a specific port on your server, which may be less likely to trigger IP blocking issues. |
Monitor the “aes.js” File | Set UptimeRobot to monitor the “aes.js” file on your website or API as an alternative way to avoid IP blocking. |
Consider Alternative Services | If issues persist, consider using a different monitoring service that offers more flexibility in IP selection or monitoring methods. |
Whitelisting UptimeRobot's IPs in the Firewall
Step | Description |
Download IP List | Obtain the list of UptimeRobot’s IP addresses from their website. |
Create an Alias | Create an alias in your firewall settings using the downloaded IP list for easy updates. |
Add a Rule | Configure a rule on your WAN that allows ICMP from the source specified in the alias to permit UptimeRobot’s monitoring requests. |
Whitelist IPs | Add the IPs specified in the alias to your firewall’s whitelist to ensure uninterrupted monitoring. |

How to Minimize Website Downtime During Maintenance
- Schedule maintenance during off-peak hours.
- Notify users in advance.
- Use a staging environment.
- Implement load balancing.
- Enable maintenance mode.
- Deploy rolling updates.
- Monitor the process.
Tools
1. Uptime Monitoring Tools
- UptimeRobot
- StatusCake
- Pingdom
2. Content Delivery Network (CDN)
- Cloudflare
- Akamai
3. Maintenance Mode Plugins
- WP Maintenance Mode (WordPress)
- Maintenance (WordPress)
4. Load Balancers
- AWS Elastic Load Balancing
- HAProxy
- Nginx
5. Version Control Systems
- Git
6. Staging Environments
- Vercel
- Netlify

How to Set Up Maintenance Mode for Your Website
Setting up a maintenance mode for your website is important when performing updates or maintenance to prevent users from experiencing errors or disruptions. Here’s how you can do it, especially for WordPress websites:
Steps to Set Up Maintenance Mode
1. Inform Your Users:
- Notify your users about the scheduled maintenance through email, social media, or a banner on your website.
2. Backup Your Website:
- Create a full backup of your website before making any changes.
3. Activate Maintenance Mode:
- For WordPress users, use a plugin to easily enable maintenance mode.
- For non-WordPress users, you might need to manually create a maintenance page and configure your web server to display this page during maintenance.
Best Plugins for Setting Up Maintenance Mode on a WordPress Website
1. WP Maintenance Mode & Coming Soon
- Features: Customizable maintenance and coming soon pages, countdown timer, contact form, and social media icons.
- Pros: Easy to use, free, responsive design.
- Cons: Limited advanced features in the free version.
2. Maintenance
- Features: Customizable maintenance page with logo, background image, and text, subscription form, and social media links.
- Pros: Simple setup, responsive, free.
- Cons: Basic features, limited customization options.
3. SeedProd Coming Soon & Maintenance Mode
- Features: Drag-and-drop builder, customizable themes, integration with email marketing services, and SEO optimization.
- Pros: Feature-rich, user-friendly interface, premium support.
- Cons: A premium version is required for advanced features.
4. Elementor Maintenance Mode
- Features: Use Elementor to design your maintenance mode page with all the design options Elementor offers.
- Pros: Highly customizable, easy to use with Elementor.
- Cons: Requires Elementor plugin, which might be complex for beginners.
5. Under Construction Page
- Features: Pre-made templates, drag-and-drop builder, timer, and social media integration.
- Pros: Quick setup, many templates, free version available.
- Cons: Ads in the free version, limited features without premium.
6. Coming Soon & Maintenance Mode by WPBeginner
- Features: Real-time page builder, access controls, and support for custom HTML and CSS.
- Pros: Powerful features, easy to use, premium support.
- Cons: Some features require a premium subscription.
Setting Up Maintenance Mode Using a Plugin (Example: WP Maintenance Mode & Coming Soon)
1. Install the Plugin:
- Go to your WordPress dashboard.
- Navigate to “Plugins” > “Add New.”
- Search for “WP Maintenance Mode & Coming Soon.”
- Click “Install Now” and then “Activate.”
2. Configure the Plugin:
- Go to “Settings” > “WP Maintenance Mode.”
- Enable the maintenance mode.
- Customize the maintenance page with your message, logo, background, and other elements.
- Save your changes.
3. Test the Maintenance Mode:
- Visit your website in an incognito window to ensure the maintenance page is displayed correctly.
4. Deactivate Maintenance Mode:
- Once the maintenance is complete, go back to the plugin settings and disable maintenance mode.
Conclusion:
From my experience, minimising downtime is all about being proactive and ready to respond quickly. Using monitoring tools that alert you as soon as a downtime happens lets you fix problems quickly. Keeping detailed logs of maintenance and having a clear disaster recovery plan helps you manage any issues smoothly.
Here are some key practices to keep your website running reliably:
- Reliable Hosting Provider: Pick a hosting provider with a strong infrastructure and great support.
- Scheduled Updates: Do updates when traffic is low and always have a way to undo changes.
- Security Measures: Use firewalls, and DDoS protection, and do regular security checks.
- Version Control: Have a version control system and test changes in a staging area first.
- Proactive Monitoring: Use tools that alert you right away if your site goes down.
- Disaster Recovery Plan: Keep a well-documented plan to handle problems quickly.
Founding Starlit Devs has allowed us to extend our expertise globally, serving over 500 clients, including Fortune 1000 companies, with custom web development services. Our commitment to delivering exceptional design and development is coupled with a deep understanding of SEO, which has been pivotal in empowering businesses to achieve maximum online engagement and brand growth. At Starlit Devs, we take pride in our mission to provide websites that stand out in a competitive digital landscape and drive tangible results for our clients.